A weeklong all-expenses-paid personalized experience of Israel for international on and off-line opinion leaders and makers, who write about areas in which Israel has a competitive advantage.
||Global research shows that most people are acutely unaware of what life in Israel is really like, and consequently have no idea how relevant Israel can be to their lives. Bringing opinion leaders and makers to Israel and showing them what it has to offer in the field that most interests them fills this vacuum between perception and reality.
||The Vibe Israel project aims to expose Israel’s creativity, innovation and entrepreneurship to a wide variety of target markets that are unaware of what Israel has to offer. The widest and most cost-efficient method of conveying messages these days is through online opinion leaders, whose blog posts, tweets and Facebook status updates are read by tens, thousands and sometimes millions of followers worldwide. Such third-party endorsements have a reverberating impact across communities, serving to bring Israel, its creative attributes and competitive edge, to people who may otherwise not be exposed to Israel and its unique offering. Sample target markets include bloggers who write about topics such as: business, social entrepreneurship, environment, art, fashion, gastronomy, music, photography and so on.
||Our tours generate significant on and offline “buzz” about what the Israeli people and environment have to offer in a wide variety of areas. Magazine and newspaper articles, Facebook statuses, Tweets and blog posts offer followers of our guests a glimpse into Israeli reality behind what they see on the news and media.
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